Hi, I’m Shelley

bridal business coach, social media strategist, and your go-to girl for getting bridal boutiques booked.

With over 12 years in the bridal industry (yep, I’ve seen it all), I now help boutique owners like you turn social media into a powerful booking tool — without the stress, the guesswork, or spending hours staring at a blinking cursor wondering what to post.

I started as a bridal consultant, and quickly realised the power of connection — not just with brides, but between boutique brands and their online audiences. After helping dozens of boutiques build their presence, grow their bookings, and fall back in love with their business, I knew it was time to turn that passion into a full-time mission.

Whether you’re here for 1:1 coaching, digital tools, or just a bit of clarity — I’m here to help you show up confidently and connect with the right brides in a way that feels true to your brand.

Let’s make your boutique the one everyone’s talking about.

How We Can Work Together

The Booked Bridal Blueprint (Signature Course)

Your step-by-step guide to getting booked on social media.
This digital course is designed for bridal boutiques who want to manage their own socials like a pro. From content planning and appointment funnels to real engagement strategies — this blueprint walks you through everything you need to grow your bridal brand online.
Includes: 6 core modules, coaching call support, and zero fluff.

1:1 Coaching Calls

Tailored support, just for your boutique.
Struggling to turn followers into bookings? Not sure what to post or how to stand out? These coaching calls are personalised to your boutique’s needs — whether it’s content strategy, Instagram clarity, or marketing mindset shifts, we’ll create a plan that works for you.
Includes: expert guidance, actionable steps, and no fluff.

Social Media Management

Let me take your socials off your plate.
You’re busy running a boutique — let me handle your Instagram. This service includes full social media management, custom content, captions, and engagement. Designed for successful bridal businesses who want to stay visible and grow, without lifting a finger.

The Digital Library

Done-for-you bridal content tools to make your life easier.
From caption packs to reel ideas, content calendars, and bridal engagement prompts — the Digital Library is your shortcut to stress-free social media. Perfect for boutiques who want to stay consistent and on-brand, without starting from scratch every time.

1:1 Coaching Calls

Personalised support tailored to your bridal business.

These sessions are for boutique owners who are ready to stop guessing and start growing with a clear, confident plan. Whether you’re struggling with what to post, how to attract the right brides, or just feel overwhelmed by social media — my coaching calls are completely customised to meet your needs.

Who it’s for:

Bridal boutique owners who want clarity, direction, and support with their social media strategy, content, or bookings — without wasting hours on trial and error.

Why people choose this:

Clients love the personal attention, clear action steps, and honest advice from someone who understands the bridal world inside out. These calls often lead to instant breakthroughs, mindset shifts, and real, trackable progress.

How you’ll benefit:

Social Media Management

Done-for-you social media support — for all types of bridal boutiques.

Whether you’re just starting out or running a fully booked boutique, this service is designed to elevate your brand online and keep you consistently visible without the stress of managing it all yourself.

I take over your Instagram and make it work for you — from content and captions to community engagement and growth strategies — all tailored to your boutique’s voice, goals, and brides.

Who it’s for:

Bridal businesses at any stage — whether you’re brand new to social or already established but too busy to manage it alone.

Why people choose this:

Because they want more time, more bookings, and someone who gets bridal. With over a decade in the industry, I know exactly how to create content that connects with modern brides and drives real results.

What’s included:

Custom content creation (feed posts, reels, stories, and captions)
Strategic posting schedule
Engagement support (to build community and visibility)
Hashtag strategy and post insights
Bridal-specific tone and voice — no generic content here

How you’ll benefit:

The Booked Bridal Blueprint (Signature Coaching Course)

A transformational coaching experience for bridal boutique owners who want to master every part of the bridal journey — from first click to final booking.

This isn’t just a course — it’s a complete, step-by-step blueprint designed to help you build a strong brand, attract more brides, and turn your boutique into a booking machine.

What’s included:

6 Private Coaching Calls: Tailored 1:1 sessions focused on the key pillars of bridal success:

Social Presence & Visibility
Pre-Appointment Process & Funnel Setup
The Bridal Experience (In-Store & Online)
Sales & Handling Objections
Post-Appointment Follow-Up Strategy
Accountability Call (1 Month Later)
Done-for-You Digital Resources: Tools, templates, and guides to help you implement every step with ease.
Actionable Post-Call Guides: No fluff, no journaling — just clear steps to help you take fast, focused action.

Who it’s for:

Boutique owners who want to build confidence, convert more leads, and deliver a five-star experience — without burning out or winging it.

Why people choose this:

It’s the only coaching course built by someone who’s worked in bridal for 13+ years and understands the full boutique journey. Clients love how structured, personalised, and results-focused it is.

How you’ll benefit:

Free 7-Day Bridal Content Calendar

Want to know exactly what to post on Instagram for a whole week?
This free calendar gives you 7 days of post ideas, image suggestions, and hashtags — made just for bridal boutiques.

Want bridal biz tips that actually help?

Join my email list for weekly content ideas, booking tips, and insider support made just for bridal boutiques.